01
Design
Research-led UX, polished interfaces and scalable design systems.
Toolkit
00 +
Years delivering UI/UX for web and mobile
00 +
Projects shipped with cross-functional teams
00 %
Client satisfaction rate
Cups of coffee — and counting
About Me
Hey! I’m Raisul Rafi 👋
A UI/UX designer who loves turning ideas into real, impactful experiences.
With 7+ years of experience, I help businesses turn ideas into user-friendly products by blending creativity with usability. From research to final design, I ensure every interaction feels natural, efficient, and engaging.
I'm also a frontend developer. I build what I design with React, Next.js, TypeScript and Tailwind CSS, and use AI-assisted vibe coding to turn ideas into working prototypes in hours, not weeks.
Great design is not just how it looks, but how it works.
— My design philosophy
Core strengths
User-centered designUX strategyAccessible designResearch-led UXDesign systemsCross-platform UIFrontend developmentVibe coding
Open to new projects
Raisul Hasan Rafi
Lead Product Designer · Frontend Developer
Currently
Lead Product Designer
MNTech Digital
Now
Founder
NUYsDev Studio
Since 2019
Director of UX
SOFTYSTA
Since 2025
What I bring
02
Code
I ship what I design with modern, typed and accessible frontend code.
Toolkit
03
AI & Vibe Coding
AI-assisted workflows that turn ideas into working prototypes in hours.
Toolkit
Skills and Tools
A balanced mix of research, product thinking, hands-on UI execution and frontend code.
75+tools & technologies across design, code and AI
01 · 20 tools
Frontend Development
Shipping what I design — typed, accessible and fast.
02 · 9 skills
Design
Research-led methods that shape every product decision.
- User research
- Journey mapping
- Information architecture
- Wireframing
- Design systems
- Interaction design
- Prototyping
- Usability testing
- Responsive & accessible UI
03 · 9 tools
Design Tools
Where ideas become flows, screens and systems.
04 · 9 tools
UI + Motion
Interactions, animation and no-code builds.
05 · 9 tools
Deploy & Workflow
Version control, hosting, APIs and tooling.
06 · 10 tools
Backend & Database
Full-stack foundations for real products and SaaS.
07 · 10 tools
Collaboration
Keeping teams aligned from kickoff to handoff.
Practices
Design QAHandoff specsAgile ritualsStakeholder reviewsWorkshop facilitationCross-functional alignment
08 · 8 tools
Vibe Coding & AI
AI-assisted workflows that turn ideas into working prototypes in hours.
Practices
AI-assisted developmentPrompt-driven prototypingRapid MVP builds
Professional Experience
Design roles focused on product UX, systems and cross-functional delivery.
Feb, 2025 — Present1 yrCurrent
Lead Product Designer
Leading product UX for a patient engagement platform across web and mobile.
- Redesigned onboarding flow, reducing drop-off by 28%
- Built a design system used across 3 product teams
- Facilitated research sprints with clinicians and patients
2023 — 20241 yr
Product Designer
Owned core SaaS workflows, billing UX and analytics dashboards.
- Shipped pricing experiments that improved trial-to-paid
- Created reusable UI kit to speed up delivery by 35%
- Partnered with PMs on roadmap discovery workshops
2021 — 20221 yr
UI/UX Designer
Designed web and mobile app interfaces for clients of a UX research and design agency, from early research through polished UI.
- Designed web and mobile app UI for client products
- Contributed to UX research, audits and usability reviews
- Worked with developers to ensure accurate implementation
2020 — 20211 yr
UI/UX Designer
Started my professional journey at a UX/UI design agency, designing user-centred interfaces for client projects.
- Designed UI screens and responsive layouts for client projects
- Built wireframes and prototypes from research insights
- Learned agency workflows, design critiques and handoff
Upwork (opens company website)
Freelance
2020 — 20222 yrs
UI/UX Designer
Worked with startups and growing businesses on scalable, user-centric web products — from discovery through developer handoff.
- Supported end-to-end design handoff, QA, and responsive builds
- Designed scalable, user-centric web experiences
- Collaborated remotely with founders and development teams
Fiverr (opens company website)
Freelance
2019 — 20245 yrs
UI/UX Designer
Partnered with US and UK–based clients to design conversion-focused websites, landing pages and MVP products for early-stage startups.
- Designed 120+ conversion-driven websites and landing pages across Fiverr & Upwork
- Delivered MVP product UI for early-stage startups
- Created motion assets to enhance product launches and marketing campaigns
Off the Clock
Beyond my day-to-day design work, I run a studio and shape UX strategy for a global agency.
NUYsDev Studio
Global UI/UX Design & Development Agency
Role
Founder & CEO
I founded NUYsDev in 2019 as a studio that designs and ships websites, SaaS products and digital assets for founders worldwide. I set the creative direction, lead client work end-to-end and build the products we sell.
Focus
- Studio leadership
- Product design
- Frontend builds
- Digital products
SOFTYSTA
Global UI/UX Design & Development Agency
Role
Director of UX
Creative Product & Business Strategy
I lead UX direction across SOFTYSTA's client portfolio — connecting creative work with product and business strategy, reviewing design quality and helping teams turn ambiguous briefs into roadmaps that ship.
Focus
- UX direction
- Creative strategy
- Product strategy
- Design reviews
Education and Courses
Formal training and certifications that shape my design approach.
Degree
BA (Hon's) in Department of English Language and Literature
Patuakhali Govt. University CollegeSession 2021-2022
Major Subjects: Literature and Linguistics
2022
Coursera
Google UX Design Certificate
Accessibility-first design, UX research, usability testing, and design sprints, with a focus on user-centered design principles.
CompletedDesign
2022
IDEO U
Advanced Product Strategy
Outcome-driven product framing, Cross-functional facilitation and roadmap alignment, and Strategic decision-making frameworks.
CompletedDesign
2023
Udemy
UX Principles and Micro-Interactions
UX principles and micro-interactions with a focus on creating engaging and intuitive user experiences.
CompletedDesign
2023
Coursera
Meta Front-End Developer Professional Certificate
HTML, CSS, JavaScript and React fundamentals, version control, and building responsive, accessible front-end apps.
CompletedDevelopment
2022
freeCodeCamp
Responsive Web Design Certification
Semantic HTML, modern CSS layout with Flexbox and Grid, and accessibility-first responsive design.
CompletedDevelopment
2024
Udemy
Next.js & React — The Complete Guide
App Router, server components, data fetching, authentication and deploying full-stack Next.js applications.
CompletedDevelopment
Selected Projects
A focused set of UI/UX case studies with measurable impact and craft-led details.
Marketing Agency01View case study
Lead UI/UX Designer2025
Designed a modern website for a marketing agency, showcasing services and case studies with an engaging user experience.
FigmaMazeMiroNotion
Real Estate02View case study
UI/UX Designer2025
Crafted a sleek web and mobile UI for a real estate platform, enhancing property search and user engagement.
FigmaProtoPie
Nonprofit Organization03View case study
Lead UI/UX Designer2025
Designed a responsive landing page for a nonprofit campaign, optimizing for conversions and accessibility.
FigmaMazeMiroNotion
E-commerce04View case study
Product Designer2025
Created a user-friendly UI for an online grocery app, streamlining the shopping experience with intuitive navigation and personalized features.
FigmaAmplitudeNotionJira
Transportation05View case study
UX Designer2024
Designed a comprehensive UI kit for a ridesharing app, focusing on seamless user interactions and a cohesive visual language.
FigmaLottieNotionJira
Smart City06View case study
UI/UX Designer2022
Crafted a mobile app UI for a smart city initiative, enabling residents to access services and information with ease.
FigmaProtoPieNotionMiro
Recruitment Platform07View case study
UX Designer2023
Designed a landing page for a recruitment platform, focusing on clear messaging and an engaging user experience to drive sign-ups.
FigmaNotionMiroJira
E-commerce08View case study
UX Designer2022
Designed a responsive landing page for an online plant shop, focusing on user engagement and conversion optimization.
FigmaLottieNotionJira
E-commerce09View case study
UI/UX Designer2022
Designed a responsive landing page for an automobile shop, focusing on user engagement and conversion optimization.
FigmaLottieNotionJira
Design Process
A structured, research-led workflow that keeps the user at the center and stakeholders aligned.
How I work
Clear checkpoints, lightweight rituals and crisp documentation at every stage.
Step 01
Discover
Stakeholder alignment, user interviews and research synthesis to define the problem.
- Stakeholder interviews
- User research
- Problem statement
Step 02
Define
Personas, journey maps and information architecture to shape the product scope.
- Personas
- Journey maps
- Information architecture
Step 03
Design
Wireframes, UI exploration and design system foundations for consistency.
- Wireframes
- High-fidelity UI
- Design system
Step 04
Prototype
Interactive prototypes and usability testing to validate key flows.
- Clickable prototype
- Usability tests
- Iteration notes
Step 05
Deliver
Design handoff, documentation and QA support for smooth build execution.
- Dev handoff
- Documentation
- Design QA
Step 06
Optimize
Post-launch insights, A/B tests and iteration cycles for measurable impact.
- Analytics review
- A/B tests
- Roadmap updates
Choose a Plan
Get started with flexible pricing plans. Whether you need ongoing support or a one-time project, I've got you covered.
20% OFF
01
UX Audit Sprint
Senior-level UX review and design direction for worldwide products.
Flexible monthly retainer
What's included
- Product discovery workshop
- UX audit + priority fixes
- User flows + wireframes
- Clickable prototype
- Delivery in 1-2 weeks
02
MVP UI/UX
End-to-end UX strategy and UI for MVPs launching worldwide.
Flexible monthly retainer
What's included
- UX research + IA
- High-fidelity UI
- Prototype for testing
- Design system starter
- 4-6 week delivery
Most popular$300$300 /mo
03
Design Retainer
Ongoing UI/UX leadership for worldwide product teams.
Flexible monthly retainer
What's included
- Weekly design delivery
- UX audits + improvements
- Design system upkeep
- Product strategy sessions
- Priority support
04 · For teams
Agency / Team
UI/UX with development by expert engineers for larger teams.
Flexible monthly retainer
What's included
- Senior UI/UX designer
- Expert development team
- Multi-project delivery
- Product roadmap planning
- Weekly reporting
Need something different?Let's build a custom plan
Digital Products
Not ready for custom work? Start with ready-made UI kits, website templates and full-stack apps I've designed and built.
Secure checkout on GumroadInstant download after purchaseFree updates for every version
UI/UX Design
Agencysta — Agency Website UI Kit
$29$49
A conversion-focused Figma kit for digital and marketing agencies.
FigmaAuto layoutVariables
UI/UX Design
Pulse — SaaS Dashboard UI Kit
$39
Analytics, billing and settings screens for modern SaaS products.
FigmaDesign tokensVariables
UI/UX Design
RideShare — Mobile App UI Kit
$24
Rider and driver flows for a ride-hailing app, ready to prototype.
FigmaPrototypingMobile
Website Templates
Launchpad — SaaS Landing Page Template
$49$69
A fast, animated Next.js landing page for launching SaaS products.
Next.jsTypeScriptTailwind CSS
Website Templates
Folio — Designer Portfolio Template
$19
A portfolio template for designers who want to stand out and ship fast.
Next.jsTypeScriptTailwind CSS
Full-stack Apps
Stackly — Full-stack SaaS Starter Kit
$129$179
Auth, billing, teams and a dashboard — skip the first month of setup.
Next.jsTypeScriptPrisma
Client Feedback
Teams I collaborated with on research, design systems and product UX.
5.0
Average from 3 client reviews
“Rafi's design work elevated our product to new heights. His attention to detail and user-centric approach made a real difference, resulting in a more engaging and effective user experience for our customers.”
Afik Sourav
Software Engineer
“Rafi's work on our design system was a game-changer for our team. He brought consistency, efficiency, and a clear vision to our product development process, making collaboration much smoother and more productive.”
Imran Khan
Architect Engineer
“Rafi's creativity and problem-solving skills were instrumental in the success of our campaign. The landing page he designed exceeded our expectations and helped us reach a wider audience with a strong, clear message.”
Ayesha Siddique
Graphic Designer
“Rafi's design work elevated our product to new heights. His attention to detail and user-centric approach made a real difference, resulting in a more engaging and effective user experience for our customers.”
Afik Sourav
Software Engineer
“Rafi's work on our design system was a game-changer for our team. He brought consistency, efficiency, and a clear vision to our product development process, making collaboration much smoother and more productive.”
Imran Khan
Architect Engineer
“Rafi's creativity and problem-solving skills were instrumental in the success of our campaign. The landing page he designed exceeded our expectations and helped us reach a wider audience with a strong, clear message.”
Ayesha Siddique
Graphic Designer
Notes from the Desk
Thoughts on UX strategy, design systems, frontend and building products — written between projects.
Featured note
Vibe Coding
·4 min read
Vibe coding as a designer: what it's good for, and where it breaks
AI-assisted coding turned my Figma files into working prototypes in hours. It also taught me exactly where taste and engineering still matter.
Read noteQuestions, Answered
Everything you need to know about working with me — process, timelines and deliverables.
My process blends deep user research, rapid prototyping, and pixel-perfect UI design, ensuring every solution is both beautiful and functional. I tailor each project to business goals and user needs, delivering measurable results.
Talk to Rafi
Replies within 1–2 business days
Still have questions? Let's talk it through on a quick call.
Book a quick intro call — no pressure, just clarity on scope, timeline and fit.
Let’s Collaborate
Share your project idea, timeline or role needs. I’ll reply within 1–2 business days.
Available for new projects
Have an idea? Let's turn it into a product people love.
Usually replies within 1–2 business days